During a segment where Rosé (BlackPink) was asked to name something starting with the letter B, Rosé immediately mentioned Bruno Mars, her collaborator on the global hit “APT.”, saying the letter just “felt like Bruno”. A clip of the moment circulated online and triggered backlash from a section of the community.
Fans expressed frustration that Rosé didn’t mention BLACKPINK or BLINK (the fandom name) but instead highlighted another artist. Some comments argued that her successful solo career had caused her to forget the group and loyal BLINKs who have supported her over the years.
However, many defended Rosé, pointing out the question was within the context of the concept behind her solo album “rosie” and the “APT.” theme. Indeed, when asked about S, she answered Somaek—a popular Korean beer-and-soju drink referenced in “APT.” The prompt seemed to lean toward personal and musical associations rather than group identity.
Critics may have overreacted, fans argue: the choice was thematic, not indicative of disloyalty. Rosé’s casual presence in Los Angeles was also noted, sparking speculation just weeks before BLACKPINK‘s upcoming “DEADLINE” world tour kicks off in Seoul on July 5. Some wondered whether her US-based schedule might interfere with group rehearsals. Fans assured everyone that Rosé’s individual engagements are pre-scheduled and won’t negatively impact BLACKPINK‘s tour preparations.
As BLACKPINK readies their “DEADLINE” world tour debut, Rosé’s comment reminds us how every word by K‑Pop idols can be magnified—and sometimes misread—by fans and the public.
